The "Good" Business Blind Spot

It might surprise you to hear that owners of “good” businesses have more hurdles to creating a healthy company culture than owners of businesses that are solely revenue-driven and not interested in doing “good” in the world. It’s kind of hokey and overly simplistic to label businesses as “good” (and don’t get me wrong, I’m not saying that businesses focused on steep financial goals are “bad”), but what I’m talking about are businesses that are particularly forward-thinking, creative, and focused on making an impact on the world. These kinds of non-profits, creative agencies, and innovative organizations are a different class of business than companies only driven by revenue-based metrics.

One of the biggest differences these businesses face is